Headshots vs branded Portraits
headshot or branded portrait? How do i know which one I need?
Great question! The short answer is… What is it that you do? Who do you work for? And what are the images being used for?
WHEN TO USE HEADSHOTS
Headshots are usually “a face to a name” type of approach. They work really well for companies with many employees, who want to keep a consistent looking website. In this situation the individual doesn’t represent the brand. Collectively, the images showcase the team or staff working for the brand.
Headshots are also used when you, as an individual, just want people to see your {friendly} face so they can connect with you, and hopefully buy from you. You don’t really need to let them know what type of person you are, and you are not concerned with standing out too much.
WHEN TO USE Branded Portraits
A Branded Portrait on the other hand, is very much the opposite. You ARE the brand. The images are showcasing the individual’s message, and they tell a story; they can show humour, convey personality, or depict a situation that is completely unreal. What you are intending to represent can be real-life or imagined. They don’t need to show the real you, or the daily you, but they do need to be in line with your philosophies, your beliefs, and the personality of your brand.
You can attract a specific audience by showing them WHO and WHAT you are. These types of images help you better communicate your brand to your audience, making it easier to connect with a “like-minded” audience. Take a musician, for example (a very simple example)… A branded portrait that shows a woman in a studded leather jacket and dark eyeliner, may give you some indication that her style of music might be a little more rock, grungy, and soulful. A maestro in a tailcoat and bowtie feeling the music with his eyes closed, hopefully lets you know that he represents and conducts classical music. Although these are very basic and obvious examples, this is essentially the core of how to get your message through.
But of course you can go a little more elaborate and enigmatic if you want. You don’t always need to show exactly what you do. The images can be intriguing and a topic of discussion. This will still draw attention and attract the right audience, if you present the right images. For this style of branding portrait, it is crucial to plan the entire concept ahead of time, to the last detail, and consider every aspect. Not just the mood and message of the shoot, but also props, hair & makeup, styling, set design, etc.
If you are considering a branded portrait, don’t panic about not knowing how to present yourself just yet. Each Branded Portrait starts differently; some people may already have a concrete idea in mind, while others may need to ask their photographer for help in coming up with a concept together. Either way, don’t be afraid to take on crazy ideas! The best images (and the ones that attract the most attention) come from those who are willing to put themselves out there for the sake of their brand. Don’t hold yourself back for fear of looking awkward or being judged! Be brave, be bold, be branded!
